Product Catalog Setup for Google Ads

Inventory-driven campaigns

Product Catalog helps businesses promote their inventory on Google, including online store products, vehicle inventory or in-store retail items for sale. Your feed data is organized so eligible items can appear across Google surfaces like Search, Shopping and Maps.

Google Merchant Center connection

Product segmentation by inventory type

Audience signals, assets and negative safeguards

Inventory visibility Buyer intent signals Goal-based optimization

Examples by catalog type

Promote the inventory categories your business wants to grow.

Online retail products

E-commerce

Connect your online store with shoppers who are browsing, comparing or ready to buy across Google.

Shopify store
WooCommerce
Squarespace
Wix site
online retail

Vehicle inventory

Vehicles

Show vehicle inventory to buyers searching in your local market or selected expansion areas, with feed segmentation by vehicle type, condition or priority models.

powersports catalog
new and used vehicles
ATVs for sale
trailers for sale
RV listings

Home and equipment product catalog example

In-store inventory

Local retail

Turn your in-store inventory into a searchable online showroom so shoppers can discover your products before they visit or complete a purchase online.

appliances
furniture store
power tools
fitness equipment
outdoor products

What the setup covers

Campaign structure

Feed data is validated and used to build the campaign around product groups, audience signals, search themes and assets.

Traffic safeguards

Brand exclusions, negative keywords and campaign settings are used where possible to reduce wasted spend and keep traffic more relevant.

Launch support

One month of support is included to review early performance, monitor feed issues and make initial adjustments.

Product Catalog Setup (Tracking included)

$995 (one-time)

Product catalog setup with conversion tracking for businesses that want to promote their inventory on Google using their product feed.

Google Ads and Merchant Center connection review
Conversion tracking setup (GTM / GA4)
Feed validation and diagnostics
One catalog-based Performance Max campaign
Product or inventory-based segmentation
Audience signals, assets and exclusions
Monthly review (1 month included)

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Product Catalog + Search Ads Setup (Tracking included)

$1,249 (one-time)

Product catalog setup with conversion tracking combining a feed-based Performance Max campaign and Search Ads campaigns to support brand and service demand.

Google Ads and Merchant Center connection review
Conversion tracking setup (GTM / GA4)
Feed validation and diagnostics
One catalog-based Performance Max campaign
Product or inventory-based segmentation
Audience signals, assets and exclusions
One brand protection Search campaign
Search campaign for up to 5 primary services
Asset creation (headlines, descriptions, sitelinks)
Monthly review (1 month included)

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After payment

Once payment is completed, everything is handled online through written and documented communication.

You’ll complete a short onboarding form to define your business, services and target area.

The initial Product Catalog setup and campaign launch are typically completed within 7-10 business days once the required information and access are received.

Product Catalog